WE’RE TEACHING YOU HOW TO SOCIAL MEDIA!
YES, APPARENTLY, IT’S A VERB NOW…
Like it or not, social media is a great way to get yourself or your business out there & make waves. We put together three good strategies for starting and growing your very own social media empire. #Hustle!
START WITH A GOOD CONTENT BASE
Think about it; are you more likely to follow someone with no profile picture & only one post, or someone with a clear profile photo, a descriptive bio, and lots of content? 🤔 Creating a solid base (say, six – nine posts at least) and fleshing out your profile lends legitimacy & appeal to your social media presence. Build your following on a great foundation! Bonus points for the quality of that content. If you find yourself on the struggle-bus, look to your favorite people or businesses that you follow for inspiration, take advantage of theme days (#ThrowbackThursday anyone?) & holidays, and check out tutorials online for taking better photos, or writing better captions.
(Check out Married At First Sight’s Rachel DeAlto, her Instagram bio & profile picture are on point!)
ENGAGE WITH YOUR AUDIENCE
It’s *social* media, after all! Take advantage of hashtags & find other people who post or enjoy the kind of content you create. For example, we might search for posts with the hashtag #MarriedAtFirstSight on Twitter, then start choosing ones to like and/or reply to. Or, we might look up the profile of a publication like Entertainment Weekly, take a look at who liked or commented one of their recent posts about television shows, and go leave some love on those people’s posts since they may be interested in Little Women: LA or Spouse House. Be interactive!
You can grow a *lot* by getting mentioned or posted on someone else’s social media. Whether you find an influencer (person with a lot of followers) to review or post about your product, take a photo with a friend that you both post & tag each other, or you hit up another business to collaborate & cross-promote, working with others can grow your following exponentially. Not only does getting shown and/or mentioned on someone else’s social media get you more exposure, it also gives you an endorsement of sorts from that other social media page. For example, when we work with Ali Fedotowsky-Manno on Love Buzz, and she posts about us on her social media, all sorts of people who’ve seen her shows but may not know about ours yet get an introduction to us. Voila!
(Ali’s Twitter is a great example of an appealing social media page.)
And before you go off and create social media magic of your own, follow us on:
Share this Post